Ideas on How to Name a Product or Small Business
Ok, so you want to start a business….but what do you call it?
Start by listing as many words or phrases that come to mind when you think about the type of service or product you are going to sell. Don’t throw any ideas out yet. Just brainstorm….include cliches, catch phrases, synonyms, antonymns…anything you can think of that is somehow associated with your new business. You might enlist the help of a thesaurus and dictionary to get you going.
As you start to get a good long list of words going, have your friends and family members look them over and see if they can add to the list or if any words on the list stand out to them as strong candidates. Then just live with these words for a little while. Try different combinations - even taking a part of one word and combining it with a part of another word to form a totally new word.
Now it’s time to start weeding through you ideas. Take your top 3-5 choices and list them on a new piece of paper. With this shorter list, again list synonymns, antonymns, homonymns etc. that you can associate with your choices. Next, start trying to picture different symbols or logos that could be made for these choices. Remember to keep it simple, catchy, easy to remember. Ask yourself these questions:
1. Is it memorable?
2. Will my customers understand what I’m selling?
3. Is it unique?
I hope these ideas help spark some inspiration to help you out!